AFRICA'S RETAIL OPERATING SYSTEM

Run your distribution network on Wataniya.

Wataniya connects retailers, distributors and delivery operations in one infrastructure layer, from order and inventory to fulfillment, dispatch, delivery and payment.

For retailers, distributors and delivery operations

RETAILERS
MG

Mama Grace Store

Order #1248 · $245

KE

Kwame Essentials

Reorder · 8 cartons

ZM

Zuri Minimart

Paid · $480

BS

Baba Sons Shop

Delivered · 2h ago

app.wataniya.com/distributor

MegaMart Distribution

Fulfillment Command Center · Kano

Live
New Orders

14

Pending

28

Dispatch

19

Delivered

42

Recent OrdersAll orders →
#1248Mama Grace Store$245Pending
#1247Kwame Essentials$112Approved
#1246Zuri Minimart$480Dispatched
#1245Baba Sons Shop$3,250Delivered
DISTRIBUTORS
MD

MegaMart Distribution

2,412 active retailers

KN

Kano North Depot

Fulfilling 19 orders

DELIVERY OPERATIONS
DK

Driver Kwesi

En route · 3 stops left

DA

Driver Amina

Delivered #1245

WATANIYAOperating Layer
Orders
Inventory
Fulfillment
Dispatch
Delivery
Payments
Intelligence
THE PROBLEM

Retail distribution shouldn't run on disconnected systems.

Orders arrive on WhatsApp, stock lives in spreadsheets and payments are reconciled by hand. Every handoff between tools is a gap where orders, stock and cash go missing.

Today High friction & lost data

Seven tools. No shared record.

Every tool creates an isolated silo where stock, receipts and delivery proofs get lost.

WhatsApp
Spreadsheets
Phone Calls
Manual Orders
Disconnected Inventory
Separate Delivery
Manual Reconciliation
Manual handoffs across toolsNo single source of truth
With Wataniya

Wataniya brings the network together.

One order queue for every retailer

Replaces WhatsApp, phone calls & manual orders

Live stock across every depot

Replaces spreadsheets & disconnected inventory

Dispatch and delivery tracked end-to-end

Replaces separate delivery coordination

Payments reconciled as orders complete

Replaces manual reconciliation

One shared operating system100% End-to-end sync
HOW IT WORKS

One network. One operating layer.

Wataniya connects every step of the distribution cycle—from the moment a retailer places an order to the moment that order is delivered, paid for and repeated.

01

ORDER

Retailers discover products and place orders through the network.

Retailer
02

FULFILL

Distributors receive, approve and fulfill orders.

Distributor
03

DISPATCH

Orders are prepared and assigned for delivery.

Distributor
04

DELIVER

Drivers deliver orders and confirm completion.

Driver
05

PAY

Payment and settlement activity is recorded.

Network
06

REPEAT

Every transaction generates operational data that helps the network improve.

Network
Every cycle feeds the next — the network gets faster and smarter with each order.
FOR DISTRIBUTORS

Operate more retailers with less operational complexity.

Run orders, inventory, fulfillment, dispatch and delivery from one connected distribution platform—built for teams serving thousands of retailers.

Explore Distributor Platform
app.wataniya.com/distributor
Wataniya Distributor Command Console

Manage more retailers

Scale your retailer network without multiplying operational complexity.

Centralize operations

Bring orders, inventory, fulfillment and delivery into one system.

Improve fulfillment

Turn incoming demand into coordinated operational workflows.

Control delivery

Monitor dispatch, drivers and delivery performance in real time.

INTELLIGENCE

Turn distribution activity into intelligence.

Every order, stock movement, delivery and payment becomes a signal. Wataniya turns that activity into demand insight, replenishment alerts and performance visibility across the network.

Demand trends by product, retailer and region
Replenishment alerts before stock runs out
Fulfillment, delivery and credit performance in one view
Orders
8,241 today
Inventory
3,241 SKUs
Delivery
1,142 in transit
Payments
₦142.8M settled
Wataniya Data Flow and Network Intelligence Card
ENTERPRISE

Infrastructure built for distribution at scale.

Connect and manage complex retail networks across organizations, regions and markets—on one operating layer.

Multi-region
Multi-organization
Advanced access control
API integrations
Custom workflows
Security & governance
Wataniya Multi-Region Enterprise Architecture Diagram
NETWORK EFFECT

The more the network operates, the smarter it becomes.

Every transaction adds data. Better data improves operations. Better operations bring more of the network onto Wataniya.

01

Retailers

02

Orders

03

Distribution

04

Delivery

05

Payments

06

Data

07

Intelligence

08

Better Operations

Better operations attract more retailers — accelerating the cycle for every participant.
PRICING

Infrastructure that scales with your distribution network.

Subscribe to the Wataniya platform and run your retail distribution operations on one connected infrastructure layer. Plans are designed around the scale of your retail network.

Start

Growing distributors

$3,000/ year
Up to 2,500 active retailers
Recommended

Growth

Scaling distributors

$9,000/ year
Up to 10,000 active retailers

Business

Regional networks

$18,000/ year
Up to 25,000 active retailers

Enterprise

Large distribution organizations

$36,000/ year
Up to 100,000 active retailers

Strategic

Large / multi-market distribution groups

From
$60,000/ year
250,000+ active retailers

Your subscription covers the platform infrastructure.

Your annual Wataniya subscription gives your organization access to the operating infrastructure required to manage your retail distribution network.

Usage scales with your business.

Certain network activities may carry usage-based or transaction-based charges according to the applicable commercial agreement.

Retailers don't need a platform subscription.

Retailers can participate in the Wataniya network without a monthly platform subscription. Applicable transaction, delivery and payment economics are handled separately.

ABOUT WATANIYA

Building the infrastructure for African retail.

Wataniya is building the operating layer that connects the people, businesses and systems powering retail distribution across Africa.

Wataniya Africa Fleet Map and Connected Hubs
VISION

A connected retail economy across Africa.

MISSION

Make retail distribution simpler, more connected and more intelligent.

BELIEF

Retail is one of Africa's most important economic systems.

The infrastructure powering it should be built for the way African commerce actually works.

Wataniya

Build your retail network on Wataniya.

Bring your retailers, distributors and delivery operations onto one connected operating layer.